B2B PPC Management
We build paid acquisition programs that capture high-intent buyer demand today, defend your branded terms, and feed qualified pipeline into your CRM while your organic search authority compounds.
Paid media engineered for pipeline, not clicks.
Google & Microsoft Ads Search Campaigns
B2B search advertising is the practice of bidding on high-intent, bottom-of-funnel queries so your brand appears at the exact moment a qualified buyer is evaluating solutions.
We structure accounts around buying intent rather than broad volume, so budget flows to the searches most likely to become sales conversations.
- Intent-Based Keyword ArchitectureTightly themed campaigns around solution, comparison, and competitor queries, with aggressive negative keyword lists that filter out job seekers, students, and unqualified traffic.
- Branded Search DefenseProtecting your brand terms from competitor conquesting and controlling the message buyers see when they search for you by name.
- Landing Page & Offer TestingContinuous testing of landing pages, offers, and ad copy to raise conversion rates and lower cost per qualified lead.
Retargeting & Account-Based Advertising
Account-based advertising concentrates paid media on a defined list of target companies and buying-committee roles, so spend goes to the accounts your sales team actually wants.
- Target Account CampaignsReaching decision-makers at named accounts through LinkedIn Matched Audiences and company-list targeting.
- Funnel-Stage RetargetingSequenced messaging across Google Display, YouTube, and LinkedIn that moves engaged visitors from awareness to a booked meeting.
Conversion Tracking & Pipeline Attribution
Pipeline attribution connects every paid click to the opportunities and revenue it produces in your CRM, so campaigns are optimized for closed-won deals instead of cheap form fills.
- Offline Conversion ImportsSending CRM stage data from HubSpot or Salesforce back to Google and LinkedIn so bidding algorithms optimize toward real pipeline value.
- Consent-Aware TrackingServer-side and enhanced conversion setups that keep measurement accurate as browser privacy restrictions tighten.
- Executive ReportingClear dashboards showing cost per opportunity, pipeline created, and return on ad spend by campaign.
Common questions
How much should a B2B company spend on PPC?
It depends on the cost per click in your category, your average deal size, and your sales cycle. We model budget backward from your pipeline target so spend is tied to a revenue goal, not an arbitrary number.
How quickly will PPC generate leads?
Campaigns typically begin receiving traffic within days of launch. The first several weeks are a learning and optimization period while we refine keywords, audiences, and bids based on real conversion data.
Do you manage LinkedIn Ads as well as Google Ads?
Yes. Most B2B programs combine Google and Microsoft search for in-market demand with LinkedIn for account-based targeting and retargeting.
Will PPC help or hurt our SEO?
Paid and organic search work best together. Paid search captures demand immediately while organic authority builds, and search query data from campaigns informs SEO content priorities.
Stop Paying for Clicks That Never Become Pipeline
Request a free PPC account audit and see where budget is leaking to irrelevant queries, weak landing pages, and untracked conversions.